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caffeine gels
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Price range
Great£8.51–£44.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£16.79avg listing price — sweet spot $15–$100
Review moat
Great461avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£81K£81K/yr · 40K searches
Competition
Bad85%top-5 click share — a locked-up shelf
Growth
Bad-28.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand