48
cabernet sauvignon
Skip itSoft demand (-27.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great258.9avg incumbent reviews — the moat a new listing must climb
Avg price
Great£16.91avg listing price — sweet spot $15–$100
Price range
Great£2.66–£58.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£52K£52K/yr · 48K searches
Growth
Bad-27.3%90-day search growth — must beat 0% to launch