55
butter
Worth a lookShows searches that convert (25.8% search→purchase), but prices mostly outside the sweet spot ($1.36–$6.14) keeps it on the watch list.
Conversion
Incredible25.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Great£1.2M£1.2M/yr · 1.7M searches
Review moat
Good730.14avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Avg price
Bad£2.83avg listing price — sweet spot $15–$100
Price range
Bad£1.36–£6.14cheapest to priciest tracked listing — scored on the share inside $15–$100