43
butter spreadable
Skip itPricing outside the sweet spot ($4.16 avg) — this niche doesn't clear our bar today.
Conversion
Incredible19.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good512.87avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Price range
Okay£1.36–£19.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£97K£97K/yr · 119K searches
Growth
Bad-9.2%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Avg price
Bad£4.16avg listing price — sweet spot $15–$100