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55

butter chicken

Worth a look

Shows low returns (0.0%), but soft demand (-15.4% this quarter) keeps it on the watch list.

Market size 22Growth 17Conversion 99Competition 77Returns 100Price range 44Avg price 19Brand share 39Review moat 92Quality gap 62

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible19.0%

search→purchase rate — share of searches ending in a sale

Review moat

Great152.55

avg incumbent reviews — the moat a new listing must climb

Competition

Great38%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay£1.22–£26.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Market size

Bad£86K

£86K/yr · 67K searches

Avg price

Bad£6.77

avg listing price — sweet spot $15–$100

Growth

Bad-15.4%

90-day search growth — must beat 0% to launch