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bulk chocolate
Skip itA concentrated shelf (top 5 take 75% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Good£14.40avg listing price — sweet spot $15–$100
Market size
Good£289K£289K/yr · 1.1M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.47–£24.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+13.8%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad5,321.07avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Competition
Bad75%top-5 click share — a locked-up shelf