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Soft demand (-23.4% this quarter) — this niche doesn't clear our bar today.

Market size 29Growth 13Conversion 83Competition 21Returns 99Price range 62Avg price 53Brand share 23Review moat 74Quality gap 73

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Review moat

Good555.81

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£6.36–£28.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£12.37

avg listing price — sweet spot $15–$100

Market size

Okay£127K

£127K/yr · 115K searches

Brand share

Bad91%

top-5 brand share — brand-locked demand

Competition

Bad74%

top-5 click share — a locked-up shelf

Growth

Bad-23.4%

90-day search growth — must beat 0% to launch