51
brown sugar
Worth a lookShows low returns (0.0%), but soft demand (-15.1% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.3%search→purchase rate — share of searches ending in a sale
Review moat
Great215.16avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Okay£246K£246K/yr · 217K searches
Price range
Okay£1.95–£24.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
Avg price
Bad£6.20avg listing price — sweet spot $15–$100