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brown sugar cubes
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great198.5avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.62–£21.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.48avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£86K£86K/yr · 49K searches
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand