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brown sauce
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible24.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good988.11avg incumbent reviews — the moat a new listing must climb
Market size
Okay£181K£181K/yr · 192K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad£1.12–£18.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-19.9%90-day search growth — must beat 0% to launch
Competition
Bad87%top-5 click share — a locked-up shelf
Avg price
Bad£3.80avg listing price — sweet spot $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand