48
broken biscuits box
Skip itSoft demand (-21.2% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great400.63avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.34avg listing price — sweet spot $15–$100
Market size
Okay£133K£133K/yr · 186K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Price range
Okay£5.56–£18.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-21.2%90-day search growth — must beat 0% to launch