45
brioche
Skip itPrices mostly outside the sweet spot ($1.42–$3.93) — this niche doesn't clear our bar today.
Conversion
Incredible29.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good782.86avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Market size
Okay£110K£110K/yr · 174K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Avg price
Bad£2.14avg listing price — sweet spot $15–$100
Price range
Bad£1.42–£3.93cheapest to priciest tracked listing — scored on the share inside $15–$100