51
brie
Worth a lookShows searches that convert (24.3% search→purchase), but soft demand (-14.1% this quarter) keeps it on the watch list.
Conversion
Incredible24.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great444.25avg incumbent reviews — the moat a new listing must climb
Market size
Good£440K£440K/yr · 197K searches
Price range
Good£2.49–£31.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.18avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-14.1%90-day search growth — must beat 0% to launch