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Launch itA $1.3M/yr market growing +0.1% this quarter with returns at 0.0% — clears our launch bar.
Conversion
Incredible23.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Great£1.3M£1.3M/yr · 3.6M searches
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,607.41avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad£1.53avg listing price — sweet spot $15–$100
Price range
Bad£0.85–£2.42cheapest to priciest tracked listing — scored on the share inside $15–$100