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bread flour
Skip itSoft demand (-35.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Review moat
Good820.9avg incumbent reviews — the moat a new listing must climb
Market size
Good£465K£465K/yr · 326K searches
Price range
Okay£1.22–£22.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.24avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-35.6%90-day search growth — must beat 0% to launch