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bread flour 16kg
Skip itSoft demand (-39.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Review moat
Great453.71avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.71avg listing price — sweet spot $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Okay£0.75–£24.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£38K£38K/yr · 26K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-39.8%90-day search growth — must beat 0% to launch