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55

box of crisps

Worth a look

Shows low returns (0.0%), but prices mostly outside the sweet spot ($1.04–$15.08) keeps it on the watch list.

Market size 96Growth 30Conversion 98Competition 55Returns 100Price range 1Avg price 8Brand share 27Review moat 44Quality gap 22

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible16.4%

search→purchase rate — share of searches ending in a sale

Market size

Incredible£3.0M

£3.0M/yr · 6.7M searches

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,067.19

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+4.2%

90-day search growth — must beat 0% to launch

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Avg price

Bad£2.73

avg listing price — sweet spot $15–$100

Price range

Bad£1.04–£15.08

cheapest to priciest tracked listing — scored on the share inside $15–$100