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borders biscuits mini packs 48
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Review moat
Good617.63avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.60avg listing price — sweet spot $15–$100
Price range
Good£7.44–£26.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.0%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad£19K£19K/yr · 17K searches