53
bon bons
Worth a lookShows low returns (0.0%), but prices mostly outside the sweet spot ($1.45–$16.55) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great210.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great39%top-5 click share — an open shelf
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.65avg listing price — sweet spot $15–$100
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
Market size
Bad£58K£58K/yr · 118K searches
Price range
Bad£1.45–£16.55cheapest to priciest tracked listing — scored on the share inside $15–$100