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bold washing liquid
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Price range
Good£4.49–£35.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,010.62avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.27avg listing price — sweet spot $15–$100
Market size
Good£363K£363K/yr · 274K searches
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Competition
Bad70%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand