59
boiled sweets
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great197.54avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Market size
Okay£157K£157K/yr · 293K searches
Avg price
Bad£8.00avg listing price — sweet spot $15–$100
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Price range
Bad£1.11–£17.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand