52
boba
Worth a lookShows low returns (0.0%), but soft demand (-12.1% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good859.21avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Market size
Good£354K£354K/yr · 666K searches
Avg price
Good£12.02avg listing price — sweet spot $15–$100
Price range
Okay£2.44–£24.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-12.1%90-day search growth — must beat 0% to launch