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blueberries
Skip itPrices mostly outside the sweet spot ($1.38–$4.43) — this niche doesn't clear our bar today.
Conversion
Incredible40.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good997.94avg incumbent reviews — the moat a new listing must climb
Market size
Good£356K£356K/yr · 331K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Avg price
Bad£2.67avg listing price — sweet spot $15–$100
Price range
Bad£1.38–£4.43cheapest to priciest tracked listing — scored on the share inside $15–$100