51
blue sweets
Worth a lookShows low returns (0.0%), but prices mostly outside the sweet spot ($0.75–$11.43) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Review moat
Great337.92avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Avg price
Bad£6.83avg listing price — sweet spot $15–$100
Market size
Bad£68K£68K/yr · 220K searches
Price range
Bad£0.75–£11.43cheapest to priciest tracked listing — scored on the share inside $15–$100