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blue napkins
Skip itPrices mostly outside the sweet spot ($1.97–$9.74) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,370.52avg incumbent reviews — the moat a new listing must climb
Growth
Good+20.4%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Avg price
Bad£5.68avg listing price — sweet spot $15–$100
Market size
Bad£42K£42K/yr · 74K searches
Price range
Bad£1.97–£9.74cheapest to priciest tracked listing — scored on the share inside $15–$100