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blue food colouring
Skip itPrices mostly outside the sweet spot ($1.25–$10.34) — this niche doesn't clear our bar today.
Conversion
Incredible19.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Okay+19.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,704.56avg incumbent reviews — the moat a new listing must climb
Brand share
Bad90%top-5 brand share — brand-locked demand
Market size
Bad£51K£51K/yr · 63K searches
Avg price
Bad£4.08avg listing price — sweet spot $15–$100
Price range
Bad£1.25–£10.34cheapest to priciest tracked listing — scored on the share inside $15–$100