52
bleach
Worth a lookShows searches that convert (20.9% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible20.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Great£2.0M£2.0M/yr · 2.1M searches
Growth
Good+20.6%90-day search growth — must beat 0% to launch
Review moat
Okay2,572.78avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£4.59avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£0.75–£13.93cheapest to priciest tracked listing — scored on the share inside $15–$100