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bleach spray
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good990.07avg incumbent reviews — the moat a new listing must climb
Market size
Okay£258K£258K/yr · 206K searches
Growth
Okay+6.8%90-day search growth — must beat 0% to launch
Price range
Bad£0.98–£18.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.79avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand