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bleach pen
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good£404K£404K/yr · 446K searches
Growth
Okay+18.6%90-day search growth — must beat 0% to launch
Review moat
Bad20,645.5avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.70avg listing price — sweet spot $15–$100
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.59–£9.75cheapest to priciest tracked listing — scored on the share inside $15–$100