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blantons bourbon whiskey
Skip itA small market ($61K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Incredible81.18avg incumbent reviews — the moat a new listing must climb
Price range
Incredible£42.50–£94.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£69.65avg listing price — sweet spot $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-18.1%90-day search growth — must beat 0% to launch
Market size
Bad£61K£61K/yr · 42K searches
Signals High Price