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black napkins
Skip itPrices mostly outside the sweet spot ($3.22–$12.97) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good966.21avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Okay+4.6%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.90avg listing price — sweet spot $15–$100
Market size
Bad£66K£66K/yr · 64K searches
Price range
Bad£3.22–£12.97cheapest to priciest tracked listing — scored on the share inside $15–$100