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46

black garlic

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Soft demand (-20.5% this quarter) — this niche doesn't clear our bar today.

Market size 18Growth 15Conversion 86Competition 39Returns 100Price range 31Avg price 45Brand share 47Review moat 75Quality gap 43

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Review moat

Good508.07

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Avg price

Okay£11.37

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£6.10–£18.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£72K

£72K/yr · 65K searches

Growth

Bad-20.5%

90-day search growth — must beat 0% to launch