40
black food colouring
Skip itPrices mostly outside the sweet spot ($1.52–$16.42) — this niche doesn't clear our bar today.
Conversion
Incredible30.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£130K£130K/yr · 88K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad4,138.3avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.9%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Avg price
Bad£4.81avg listing price — sweet spot $15–$100
Price range
Bad£1.52–£16.42cheapest to priciest tracked listing — scored on the share inside $15–$100