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black fondant icing
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
Review moat
Bad6,588.67avg incumbent reviews — the moat a new listing must climb
Market size
Bad£73K£73K/yr · 76K searches
Avg price
Bad£4.89avg listing price — sweet spot $15–$100
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.22–£9.33cheapest to priciest tracked listing — scored on the share inside $15–$100