35
bisto gravy powder
Skip itSoft demand (-41.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great286.73avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.02avg listing price — sweet spot $15–$100
Price range
Okay£2.37–£21.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad£47K£47K/yr · 58K searches
Growth
Bad-41.7%90-day search growth — must beat 0% to launch