50
biscuits and cookies
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Avg price
Great£16.29avg listing price — sweet spot $15–$100
Review moat
Good613.13avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.46–£40.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£665K£665K/yr · 515K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand