48
biltong 1kg
Skip itSoft demand (-46.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible£29.04avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great£8.97–£52.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good805.59avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Bad£51K£51K/yr · 52K searches
Growth
Bad-46.7%90-day search growth — must beat 0% to launch