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better brush
Skip itSoft demand (-62.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Okay1,559.65avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.88avg listing price — sweet spot $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Price range
Bad£3.55–£16.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£5K£5K/yr · 22K searches
Growth
Bad-62.3%90-day search growth — must beat 0% to launch