45
beef dripping
Skip itSoft demand (-26.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great112.63avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.72avg listing price — sweet spot $15–$100
Price range
Good£1.39–£32.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad70%top-5 click share — a locked-up shelf
Market size
Bad£87K£87K/yr · 72K searches
Growth
Bad-26.5%90-day search growth — must beat 0% to launch
Signals Low Review Barrier