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baklava
Worth a lookShows low returns (0.1%), but soft demand (-30.3% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good770.5avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.93avg listing price — sweet spot $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Price range
Good£4.58–£30.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay£142K£142K/yr · 201K searches
Growth
Bad-30.3%90-day search growth — must beat 0% to launch