45
baking soda
Skip itPrices mostly outside the sweet spot ($1.63–$8.59) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible19.0%search→purchase rate — share of searches ending in a sale
Market size
Great£900K£900K/yr · 883K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad78%top-5 click share — a locked-up shelf
Review moat
Bad16,233.46avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.37avg listing price — sweet spot $15–$100
Price range
Bad£1.63–£8.59cheapest to priciest tracked listing — scored on the share inside $15–$100