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baking powder
Skip itPrices mostly outside the sweet spot ($0.66–$7.79) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,613.76avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£88K£88K/yr · 151K searches
Growth
Bad-20.7%90-day search growth — must beat 0% to launch
Avg price
Bad£4.02avg listing price — sweet spot $15–$100
Price range
Bad£0.66–£7.79cheapest to priciest tracked listing — scored on the share inside $15–$100