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baileys coffee
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Avg price
Great£18.04avg listing price — sweet spot $15–$100
Price range
Good£8.69–£28.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,403.4avg incumbent reviews — the moat a new listing must climb
Market size
Bad£61K£61K/yr · 31K searches
Competition
Bad83%top-5 click share — a locked-up shelf
Growth
Bad-23.7%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand