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bagel thins
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible39.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good892.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£186K£186K/yr · 313K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
Avg price
Bad£1.52avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£0.98–£1.66cheapest to priciest tracked listing — scored on the share inside $15–$100