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bacon bits
Skip itBrand-locked demand (top 5 brands take 91% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.7%search→purchase rate — share of searches ending in a sale
Review moat
Good634.88avg incumbent reviews — the moat a new listing must climb
Price range
Good£1.13–£42.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£136K£136K/yr · 85K searches
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Avg price
Okay£9.03avg listing price — sweet spot $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Brand share
Bad91%top-5 brand share — brand-locked demand