50
baby shower favours
Worth a lookShows low returns (0.6%), but a small market ($38K/yr) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great161.7avg incumbent reviews — the moat a new listing must climb
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Price range
Good£3.40–£26.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.46avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£38K£38K/yr · 259K searches