40
baby porridge
Skip itPrices mostly outside the sweet spot ($2.33–$14.32) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Review moat
Great376.4avg incumbent reviews — the moat a new listing must climb
Market size
Okay£191K£191K/yr · 261K searches
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.06avg listing price — sweet spot $15–$100
Growth
Bad-17.7%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Price range
Bad£2.33–£14.32cheapest to priciest tracked listing — scored on the share inside $15–$100