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Prices mostly outside the sweet spot ($0.75–$18.86) — this niche doesn't clear our bar today.

Market size 27Growth 23Conversion 60Competition 60Returns 100Price range 21Avg price 26Brand share 27Review moat 62Quality gap 62

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,038.38

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£115K

£115K/yr · 242K searches

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Avg price

Okay£9.08

avg listing price — sweet spot $15–$100

Growth

Bad-3.3%

90-day search growth — must beat 0% to launch

Price range

Bad£0.75–£18.86

cheapest to priciest tracked listing — scored on the share inside $15–$100