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ashwagandha powder
Skip itSoft demand (-22.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Review moat
Good690.93avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.57avg listing price — sweet spot $15–$100
Price range
Okay£4.37–£22.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Bad£85K£85K/yr · 66K searches
Growth
Bad-22.7%90-day search growth — must beat 0% to launch