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aromat
Skip itPrices mostly outside the sweet spot ($1.09–$16.41) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,230.5avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Bad£93K£93K/yr · 136K searches
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Avg price
Bad£5.64avg listing price — sweet spot $15–$100
Price range
Bad£1.09–£16.41cheapest to priciest tracked listing — scored on the share inside $15–$100